Accredited Product Adviser (APA)

As an insurance professional, customers place a lot of trust in your hands, so it's essential that you're knowledgeable and qualified. The Accredited Product Adviser (APA) gives you a solid grounding for a successful career in insurance.

Applications are open

If you're a member, log in to the Member Area and click 'Apply/Renew Here' to choose your module. Not a member? Sign up here to get started.


Professional Certificate in Insurance (APA) Applications

  • Structure: 3 modules
  • Exam sittings: January, May, September
  • Fee: €310 per module + membership fee if you're not already our member. Learn more
  • How to apply: Applications for September 2019 exams are now open.
    Applications close: 28 June (Applications may be accepted after this date but a late fee may be incurred). To apply, log into the Member Area and click 'Apply/Renew' here.
  • Course delivery: Distance learning through online study supports

Who is this programme for?

  • School leavers and graduates looking to start a career in insurance
  • Career changers hoping to move into the insurance sector
  • New entrants who need to meet the requirements of the Central Bank's MCC
  • Grandfathered Persons looking to earn a qualification

If you've completed insurance exams in the past, you could be entitled to exemptions from some of the APA modules. Check your exemptions

How it works

To be awarded the APA designation, you must first complete the Certificate in Insurance Product Advice academic programme through our education providers, IT Sligo. Below is the structure of this programme.

Module structure

Once you've completed your three modules, you will earn the Certificate in Insurance Product Advice qualification, which is a level 7 NFQ certificate awarded by IT Sligo, and you will be eligible to receive the APA designation from The Insurance Institute.

Download the APA booklet

Fill in your details to view our booklet, which contains everything you need to know to get started.

Accredited Product Advisor Booklet

What's next?

After you've earned the APA, you have lots of options for your next educational step.

  • Complete 3 more modules to earn the Certified Insurance Practitioner (CIP) Learn more
  • Take additional product modules either in general insurance (personal, commercial, healthcare) or in life insurance (life assurance, pensions, loans, savings & investments) to earn additional APA designations. Learn more

Start your APA  

To get started, you'll need to become a member before you can register for your first exam. 


Want to chat?

Our Member Services team will be happy to help at or on 01 645 6670